Samreen Ahmad

Stories by Samreen Ahmad

Zomato @ 10: How it plans to spread its wings further

Zomato @ 10: How it plans to spread its wings further

Rediff.com   11 Jul 2018

It has once again returned to strong growth after a brief hiatus, spurred by the return of investors' confidence (and cash) in India's online food ordering sector.

How a Bengaluru-based firm is using AI to change the retail game

How a Bengaluru-based firm is using AI to change the retail game

Rediff.com   2 Jul 2018

Capillary Technologies building AI-backed products to empower offline retailers

Mumbai still the most expensive Indian city for expats

Mumbai still the most expensive Indian city for expats

Rediff.com   27 Jun 2018

India's Silicon Valley, Bengaluru, which has a high population of expatriates driven by the information technology sector, is getting more reasonable on cost of living

If Amul's for butter, will Licious be for meat?

If Amul's for butter, will Licious be for meat?

Rediff.com   16 Jun 2018

With India already having a huge population of meat eaters and about 70 per cent of the people being non-vegetarian, Indian entrepreneurs are hotting up the online meat market.

Britannia turns to new-age tech to beef up rural reach

Britannia turns to new-age tech to beef up rural reach

Rediff.com   6 Jun 2018

Market experts say that of the total 600,000 villages in India, under two per cent or around 10,000 villages contribute to about half of the rural consumption in the country. Targeting these villages and ensuring that penetration is strong is key for most consumer goods companies.

The search for authentic Indian cuisines ends here

The search for authentic Indian cuisines ends here

Rediff.com   23 May 2018

This start-up connects diners with regional cuisines that restaurants do not serve.

PhonePe plans to ride on Walmart to become India's e-payments king

PhonePe plans to ride on Walmart to become India's e-payments king

Rediff.com   18 May 2018

PhonePe wants to dethrone its Alibaba and SoftBank-backed rival, Paytm, claiming that additional capital that Walmart will bring to the table will help it grow much faster

How Tata Cha plans to brew a storm in a teacup

How Tata Cha plans to brew a storm in a teacup

Rediff.com   15 May 2018

Tata Cha has chosen Bengaluru for its first four pilots which include large format stores of 1,200 sq feet and kiosks which will be in shopping malls, IT parks and at prominent street corners.

From Rs 15 lakh to Rs 1K crore: The meteoric rise of Prataap Snacks

From Rs 15 lakh to Rs 1K crore: The meteoric rise of Prataap Snacks

Rediff.com   30 Apr 2018

Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks market, says Samreen Ahmad.

Why advertisers are spellbound by IPL

Why advertisers are spellbound by IPL

Rediff.com   5 Apr 2018

As many as 80 brands are riding the digital and television broadcast this year.

Here's your chance to play the IPL...

Here's your chance to play the IPL...

Rediff.com   3 Apr 2018

'Fantasy players create their own team, get phantom money and start playing the virtual game.'

Here you can be in two countries at the same time!

Here you can be in two countries at the same time!

Rediff.com   31 Mar 2018

Welcome to the little slice of heaven called Dawki.

« Prev  |